Shot by esteemed photographer, Annie Leibovitz, this ad campaign, 'Empowering Your Confidence', for Jones New York, highlights accessible luxury for the modern, professional woman. The campaign is influenced by, 'A Woman's Nation', which highlights the influence and growth of women at home, work and all around the world. JNY is celebrating female empowerment not only through fashion but also by offering advice, tips and inspirational quotes by other successful women via 'The Little Black Book'.
Jessica Stam, Hilary Rhoda and Du Juan are a few of the faces that help to bring these stunning shots to life against the iconic backdrop of New York's Grand Central Station.
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